Fig. 2

Variation in average appeal of tourist motivations. The 22 relevant motivators drawing tourists to visit the Galápagos Islands were ranked by average appeal; tourists indicating that a survey item was “very appealing,” or “somewhat appealing,” were categorized as “interested;” tourists indicating that a survey item was “not very appealing” or “not at all appealing” were categorized as “disinterested.” Sample size varies from 103 to 109, as tourists could omit a response to survey items