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Table 2 Ranked appeal of tourist motivations for visiting Galápagos

From: Primary motivations of tourists visiting Galápagos: do tourists visit the archipelago to learn about evolution?

Motivation

Rank

Average (on 1–5 scale)

Ranked appeal of 22 Likert-scale items

 Unusual animals

1

4.73

 Snorkeling

2

4.18

 Remote location

3

4.07

 Biodiversity

4

3.91

 Beaches

5

3.91

 Hiking

6

3.87

 Photos

7

3.84

 Threats to biodiversity

8

3.83

 Island culture

9

3.82

 Island conservation

10

3.79

 History of the islands

11

3.75

 Hiking volcanoes

12

3.72

 Seeing volcanoes

13

3.61

 Evolution

14

3.61

 Ecotourism

15

3.60

 Ecuadorian culture

16

3.60

 History of evolutionary thought

17

3.46

 Visiting the CDRS

18

3.43

 Biology

19

3.43

 Charles Darwin

20

3.36

 Unusual plants

21

3.23

 Geology

22

3.04

  1. Twenty-two Likert-scale items were ranked by average appeal on a scale of 1–5, with 5 being “extremely appealing.” Sample size varies from 103 to 109, as tourists could omit a response to survey items